Posts tagged Resources
New Resources Section
Mar 12th
Click. Buy. Help. continues to add value to our member organizations. Recently, more information was added to the Resources section and it experienced a bit of a redesign in the process. Now, the Resources page is the home base for building a library of important tips, tricks and strategies for our member organizations.
While it was the Customizable Promotional Flier design that was the original offering, the newly added Email Signatures post will provide advice on just one of the many methods for spreading the word about your organization.
Check the Resources section often for more tools to maximize your benefit of being a member of Click. Buy. Help.
Email Signature as Viral Tool
Mar 9th
Spreading the word about your non-profit’s work never stops. You advertise, partner, promote, discuss, pitch, and hundreds of other verbs that describe the evangelizing you do each day. It’s hard work, but necessary to sustain consistently. Does your email program work as hard for you as you do for your organization?
Consider a carefully designed email signature. Here’s a sample used by Click. Buy. Help.:
There are many ways to craft an email signature, but regardless how you do it… DO IT! Every email you send, or to which you respond, becomes a reminder. Let’s look at some of those components.
- Name. Be sure to cite your organization’s name. As a volunteer, you may have a GMAIL or YAHOO account. If you have an email account with your organization’s domain, all the better. Buy you can’t depend on the person at the other end to decipher the domain to remember your organization. Tell them.
- Slogan. Many groups have a slogan, or another manner to describe their operation. Include it. A slogan not only tells more about the company than the company name, it can also be another way to remember you. Any time you can associate something to your organization, you’ve made progress in keeping you in their thoughts.
- URL. Including your web address – and making it a clickable link – gives the recipient yet another way to get in touch with you.
- Badge. Many organizations use the 125 x 125 pixel “badge” as a way to identify themselves. The badge became popular in blogs as a way to link to favorite locations. The size has become so common that many advertising networks actually rely on it for common recognition.
Most email systems have features where you can establish the signature block one time and the system will automatically add it at the bottom of each email or reply. Sometimes the system opens a new email with it showing at the bottom, while others add it at the time you send. Be sure to test it to make sure you are getting the exact look you want.
Here’s a few suggested tag lines to consider when promoting your page on Click. Buy. Help. Note that any link you can include to your page makes it that much easier to click through to your page to being earning revenue:
- You can help [organization name] raise funds by making your online purchases from our page on ClickBuyHelp.org
- Purchase online – earn commissions for [organization name] at our page on ClickBuyHelp.org
- Do you buy online? Start your next purchase from our page on ClickBuyHelp.org and earn a commission for [organization name]
Be sure to make your signature a “call to action.” It is important that the reader know what to do. This is not email marketing – although that’s another topic for another time. This is simply using every tool at your disposal to get the word out about the good work that your organization does. Take advantage of every opportunity to promote your work. It only takes one new supporter to make a difference.
Let us know if you need help creating an effective email signature block.
Click. Buy. Help.
Non-Profit Events Calendar Added
Feb 28th
Click. Buy. Help. is pleased to provide a calendar to showcase important fundraising events. Member organizations are eligible to have their events posted – but so are other non-profit organizations.
Providing a way for non-profits to promote their events is another way Click. Buy. Help. can provide assistance to non-profit organizations. Please provide your organization’s event information in the comment area below and we will get that event posted promptly!
{CALENDAR}
Click. Buy. Help.
Resource Page Added
Jan 31st
Sample Promotional Flier to be Customized to Your Organization
Click. Buy. Help. is dedicated to helping your organization. That includes helping not just to open new revenue streams, but to maximize their potential. One way we do that is with marketing and promotional resources.
A new page has been added called “Resources.” This page will be expanded with additional materials as they are developed. Click. Buy. Help. stands ready to assist you with deploying these strategies, maximizing their effectiveness, and creating new tools together. Remember, we win when you do!
The first offering is a sample of a Promotional Flier. Promotional Flier – Sample. This flier can be customized with your organization’s name and used in a formal email campaign, forwarded “virally” by your members to and among supporters, or simply sent out when more information is requested about your group.
Give us some ideas and allow others to add their perspectives! If you have a concept that would help you promote these benefits to your supporters, enter a comment below. We of course will take them to heart, but more importantly, it will allow others to comment as well.
Check back often for more resources and creative ways for you to maximize your benefits from Click. Buy. Help.