Posts tagged Resources
Draft Email to Non-Profit Supporters
Nov 3rd
It has been some time since I published the first version of the draft letter to supporters for non-profit organizations to use to announce their partnership with Click. Buy. Help. The last one was earlier this year. The need arose recently to create a fresh version. That turned out quite nice, so it is appropriate to share it here. As always, feel free to copy, paste, edit and use as you see fit.
Open communication to your supporters is important, but then again, you know that. Educating them about your intention and giving them an easy way to help is a great one-two punch. My hope is this provides you with an easy tool to get them to act.
Dave
(Click More for entire letter)
Amazon Clarification on Wish Lists
Dec 26th
An excellent question came into the Pacific Northwest Search and Rescue page today from David in Minnesota. He wanted to make sure his Click. Buy. Help. shopping habits supported his son’s organization. Outstanding!
After a quick inquiry with Amazon, we have the details surrounding how to get the maximum benefit from Amazon Wish Lists. It isn’t complicated, but it does need a bit of an explanation.
There seems to be two Amazon Wish List scenarios to consider:
Q&A Added to How It Works
Jul 1st
As Click. Buy. Help. continues to talk to non-profit organizations about developing a new source of revenue – without asking for more donations from current supporters, a common set of questions keep coming up. The Q&A Page was added to address these questions. As more questions arise and as our operations evolve, the Q&A Page will be updated. Be sure to check back from time to time to see if things have changed.
Here’s what’s there now:
Q: What is Click. Buy. Help.?
A: Click. Buy. Help. helps non-profit organizations develop a new source of revenue, without asking their supporters for additional donations.
Do You Know Your Supporters?
Apr 25th
The key to successfully building valuable, long-term relationships with your supporters and as importantly, potential supporters, is in getting to know them. The better you can track their “characteristics” and use that valuable information to produce relevant and appropriate communications, the better you’ll connect with them. Showing them you have taken the time to get to know them will usually encourage them to do the same. When they do, you will of course benefit.
Here’s some introductory questions you should ask yourself:
Over 600 Retailers Added
Apr 18th
"Buy" Through Click. Buy. Help.
Click. Buy. Help. is pleased to announce its acceptance into a large online retailer network with over 600 retailers!
Now, your organization can design a shopping experience for your supporters that will allow them to do virtually all their online shopping from your page – and you earn commissions on each sale.
On the new Retailers page, you’ll see the following categories.
Outdated Web Content Impacts Revenue
Apr 2nd
Fight the Calendar - Keep Your Web Site Current
If you do a Google search for “outdated websites” you will get over 1.8 million responses. No, not every hit pertains exactly to the negative impacts of pages that have not been updated for some time. However, there are very compelling reasons for keeping your content fresh and not allow any occurrences of “Last updated May 12, 2004″ to display. You know how you feel when you notice very dated content on a web site. Not tending to this important detail is likely to have financial consequences for your organization.
Companies with a web presence that use the web to sell products, do not instill confidence in their customers when information is shown that is obviously dated. Non-profit organizations usually aren’t selling products, but you all sell your message – a message of the good work that you do. The better you sell your message to your current and potential supporters, the more apt they be to help. If you don’t give them current, relevant and actionable information, they will likely look elsewhere.
There are strategies that you can employ to help you stay nimble with the ever-changing calendar, or better yet, prevent yourself from getting into a situation where the site can look old. Let’s look at five ways you can make sure you maintain an “up to date” presence at all times: More >
Continuous Improvement Not Just For Industry
Mar 18th
Continous Improvement For Everyone
There have been many books written about Continuous Improvement
Does business benefit from these disciplines? Absolutely. Does business have an exclusive hold on these benefits? No way!
Non-profit organizations can also benefit from paying attention to continuously improving operations. Nowhere is it more important to reduce costs and improve quality performance than in the resource-constrained non-profit world. It doesn’t take Kaizen Events, Process Mapping, 5S, or Seven Why analyses to benefit from Continuous Improvement attitudes. However, it does take a certain amount of discipline and a few tools to identify and apply creative solutions.
Let’s look at recurring fundraising events.
Leverage Online Marketing Efforts to Multiply Your Results
Mar 15th
Leverage Your Online Marketing Efforts
Leverage is the ability to realize increased benefit from the careful investment of a moderate amount of effort. For example, moving the handle of a car’s jack a few times can raise the car enough to change a tire. Personally, I could not lift a car by myself, but I can certainly pump a jack handle 20 or 30 times to raise the car. If we want to take this analogy to its extreme, the ultimate leverage is a simple pushing of cell phone buttons to call AAA, but that’s another story.
The point is that using leverage to share the good work of your organization should be an integral part of your marketing strategy. Most non-profit organizations have a built-in base of leverage opportunities, but we sometimes need to be reminded.
Every non-profit organization has some sort of governing board. In many cases, the members of that board (and many core members of the organization, for that matter) are members of the business community. Whether business owner or employee, it seems business is a common participant in the work of non-profits. Focusing on business owners – and their web sites – for a moment, there are mutually beneficial tactics that can be deployed.
New Resources Section
Mar 12th
Click. Buy. Help. continues to add value to our member organizations. Recently, more information was added to the Resources section and it experienced a bit of a redesign in the process. Now, the Resources page is the home base for building a library of important tips, tricks and strategies for our member organizations.
While it was the Customizable Promotional Flier design that was the original offering, the newly added Email Signatures post will provide advice on just one of the many methods for spreading the word about your organization.
Check the Resources section often for more tools to maximize your benefit of being a member of Click. Buy. Help.
Jumo: A Place for NPOs to Interact
Dec 12th
Posted by Click. Buy. Help. in Commentary
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Just like Click. Buy. Help., Juno isn’t about asking for money, although they of course will accept donations. They share our belief that if you bring people together, focusing on a common cause, much can be accomplished. Click. Buy. Help. assists non-profit organizations with focusing their supporters’ purchases. Juno helps to focus their visitors’ attention toward the issues of the day – a focus that can help chip away at those challenging issues.
Click. Buy. Help.