Posts tagged Marketing
Add Virality with a Promotional Flier
Jul 5th
Click for Flier PDF
A promotional flier can be an effective and inexpensive way to promote your organization. If you provide interesting or entertaining content, mixed with some tasteful comedy at the right times, you could have something that people will want to share with their friends. Their friends of course may share it with theirs, and so on. This viral nature can spread to an impressively large number of people in a short period of time.
You can capitalize on that concept by using something like this flier to announce to your supporters your involvement with Click. Buy. Help. This flier can be customized with your organization’s name and used in a formal email campaign, forwarded “virally” by your members to and among supporters, or simply sent out when more information is requested about your group.
Do You Know Your Supporters?
Apr 25th
The key to successfully building valuable, long-term relationships with your supporters and as importantly, potential supporters, is in getting to know them. The better you can track their “characteristics” and use that valuable information to produce relevant and appropriate communications, the better you’ll connect with them. Showing them you have taken the time to get to know them will usually encourage them to do the same. When they do, you will of course benefit.
Here’s some introductory questions you should ask yourself:
Email Signature as Viral Tool
Mar 9th
Spreading the word about your non-profit’s work never stops. You advertise, partner, promote, discuss, pitch, and hundreds of other verbs that describe the evangelizing you do each day. It’s hard work, but necessary to sustain consistently. Does your email program work as hard for you as you do for your organization?
Consider a carefully designed email signature. Here’s a sample used by Click. Buy. Help.:
There are many ways to craft an email signature, but regardless how you do it… DO IT! Every email you send, or to which you respond, becomes a reminder. Let’s look at some of those components.
- Name. Be sure to cite your organization’s name. As a volunteer, you may have a GMAIL or YAHOO account. If you have an email account with your organization’s domain, all the better. Buy you can’t depend on the person at the other end to decipher the domain to remember your organization. Tell them.
- Slogan. Many groups have a slogan, or another manner to describe their operation. Include it. A slogan not only tells more about the company than the company name, it can also be another way to remember you. Any time you can associate something to your organization, you’ve made progress in keeping you in their thoughts.
- URL. Including your web address – and making it a clickable link – gives the recipient yet another way to get in touch with you.
- Badge. Many organizations use the 125 x 125 pixel “badge” as a way to identify themselves. The badge became popular in blogs as a way to link to favorite locations. The size has become so common that many advertising networks actually rely on it for common recognition.
Most email systems have features where you can establish the signature block one time and the system will automatically add it at the bottom of each email or reply. Sometimes the system opens a new email with it showing at the bottom, while others add it at the time you send. Be sure to test it to make sure you are getting the exact look you want.
Here’s a few suggested tag lines to consider when promoting your page on Click. Buy. Help. Note that any link you can include to your page makes it that much easier to click through to your page to being earning revenue:
- You can help [organization name] raise funds by making your online purchases from our page on ClickBuyHelp.org
- Purchase online – earn commissions for [organization name] at our page on ClickBuyHelp.org
- Do you buy online? Start your next purchase from our page on ClickBuyHelp.org and earn a commission for [organization name]
Be sure to make your signature a “call to action.” It is important that the reader know what to do. This is not email marketing – although that’s another topic for another time. This is simply using every tool at your disposal to get the word out about the good work that your organization does. Take advantage of every opportunity to promote your work. It only takes one new supporter to make a difference.
Let us know if you need help creating an effective email signature block.
Click. Buy. Help.