Fight the Calendar - Keep Your Web Site Current

If you do a Google search for “outdated websites” you will get over 1.8 million responses. No, not every hit pertains exactly to the negative impacts of pages that have not been updated for some time. However, there are very compelling reasons for keeping your content fresh and not allow any occurrences of “Last updated May 12, 2004″ to display. You know how you feel when you notice very dated content on a web site.  Not tending to this important detail is likely to have financial consequences for your organization.

Companies with a web presence that use the web to sell products, do not instill confidence in their customers when information is shown that is obviously dated. Non-profit organizations usually aren’t selling products, but you all sell your message – a message of the good work that you do. The better you sell your message to your current and potential supporters, the more apt they be to help. If you don’t give them current, relevant and actionable information, they will likely look elsewhere.

There are strategies that you can employ to help you stay nimble with the ever-changing calendar, or better yet, prevent yourself from getting into a situation where the site can look old. Let’s look at five ways you can make sure you maintain an “up to date” presence at all times: More >