Wired's Wired Sections

Podcasts are a wonderful source of ideas for the posts contained in Click. Buy. Help. In “Haiti’s Refoundation – Not Reconstruction” I cited an NPR (National Public Radio) podcast. Today, the inspiration is from Jim Hopkinson of The Hopkinson Report, who is self-described as “Wired’s Marketing Guy with the Marketing Trends that Matter.” Wired Magazine is the ultimate in all things, well, wired (see the graphic with its “wired” sections.) This post is not meant to be a missive on the move to social media to exploit Twitter and Facebook in promoting your non-profit organization (although there are merits!) Instead it will use an example Jim cites about not just pleasing your customer, but the importance of being ultra-responsive to their needs.

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