Archive for April, 2010
Do You Know Your Supporters?
Apr 25th
The key to successfully building valuable, long-term relationships with your supporters and as importantly, potential supporters, is in getting to know them. The better you can track their “characteristics” and use that valuable information to produce relevant and appropriate communications, the better you’ll connect with them. Showing them you have taken the time to get to know them will usually encourage them to do the same. When they do, you will of course benefit.
Here’s some introductory questions you should ask yourself:
Over 600 Retailers Added
Apr 18th
"Buy" Through Click. Buy. Help.
Click. Buy. Help. is pleased to announce its acceptance into a large online retailer network with over 600 retailers!
Now, your organization can design a shopping experience for your supporters that will allow them to do virtually all their online shopping from your page – and you earn commissions on each sale.
On the new Retailers page, you’ll see the following categories.
Outdated Web Content Impacts Revenue
Apr 2nd
Fight the Calendar - Keep Your Web Site Current
If you do a Google search for “outdated websites” you will get over 1.8 million responses. No, not every hit pertains exactly to the negative impacts of pages that have not been updated for some time. However, there are very compelling reasons for keeping your content fresh and not allow any occurrences of “Last updated May 12, 2004″ to display. You know how you feel when you notice very dated content on a web site. Not tending to this important detail is likely to have financial consequences for your organization.
Companies with a web presence that use the web to sell products, do not instill confidence in their customers when information is shown that is obviously dated. Non-profit organizations usually aren’t selling products, but you all sell your message – a message of the good work that you do. The better you sell your message to your current and potential supporters, the more apt they be to help. If you don’t give them current, relevant and actionable information, they will likely look elsewhere.
There are strategies that you can employ to help you stay nimble with the ever-changing calendar, or better yet, prevent yourself from getting into a situation where the site can look old. Let’s look at five ways you can make sure you maintain an “up to date” presence at all times: More >