It has been some time since I published the first version of the draft letter to supporters for non-profit organizations to use to announce their partnership with Click. Buy. Help.  The last one was earlier this year.  The need arose recently to create a fresh version. That turned out quite nice, so it is appropriate to share it here. As always, feel free to copy, paste, edit and use as you see fit.

Open communication to your supporters is important, but then again, you know that.  Educating them about your intention and giving them an easy way to help is a great one-two punch. My hope is this provides you with an easy tool to get them to act.

Dave

(Click More for entire letter)

DRAFT LETTER TO SUPPORTERS

TO: Your Non-Profit Organization’s Supporter Community

FROM: Your name and title

The [Organization name] is pleased to announce the launch of a simple, but very innovative fundraising tool: Click. Buy. Help. G.A.P.S. has joined Click. Buy. Help. to earn commissions from your regular online purchases.

BACKGROUND

[Organization] recently joined Click. Buy. Help. to test the process and we found it to be simple and secure. With just a small number of people testing it out, we’re already earning commissions! Just think of the potential when all our loyal supporters are participating.

HOW IT WORKS

Click. Buy. Help. has created a very easy process for schools, churches, and all non-profit organizations to earn commissions on supporters’ online purchases – purchases already being made every day:

  1. [Organization] supporters visit the [Organization] page on Click. Buy. Help. at http://www.clickbuyhelp.org/[organization page name]
  2. Click on your favorite retailer’s icon to visit their site
  3. Make your regular purchases
  4. Click. Buy. Help earns a commission from your purchase; donates to [Organization.]

That’s all there is to it!

NO SELLING – JUST BUYING

Remember, we’re not selling anything with this service. These are purchases that you make every day anyway. The only requirement: you must start your shopping from our page EVERY TIME you shop online.

 TELL YOUR FRIENDS AND FAMILY – HERE AND OUT OF TOWN

Anyone can help [Organization] through this program – and they don’t even need to live in the area. Do you have a sister in Montana? Tell her. Do you have a brother in Texas? Email him. What about grandma and grandpa in San Francisco? Show them how they can help. It doesn’t matter where they live – only that they begin their shopping from our page every time they shop online.

Since Click. Buy. Help. doesn’t compete with any of our other fundraising activities, it can be an excellent complement to other events. For example, when you are shopping for items to donate to our upcoming auction [or other event], you might consider starting your online shopping from the [Organization] page on Click. Buy.Help, buy the items through Amazon.com to save some money, and earn a donation for us. We can also promote our page at the event next year and in all the materials published leading up to it.

You can see the potential for this program and why [Organization] is excited to now release this to all our supporters. The next time you buy online, please be sure to CLICK through to your favorite retailer from our page, BUY online as you would normally, and HELP the [Organization]!

Sincerely,

[Name]

[Title]

[Organization]